Gwyneth Paltrow’s latest Goop design supports reproductive freedom

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Gwyneth Paltrow, founder of £184,000 ($250m) wellness and lifestyle company Goop, has made a business of marketing products that are good ‘out there’, as popular for their audacity than for their health benefits.

But the actor and ambitious entrepreneur has now launched a product that supports a cause close to the hearts of many women.

Aptly named “Hands Off My Vagina,” the company’s new candle is being sold to support women’s reproductive rights.

To honor the 49th anniversary of the law protecting the constitutional rights of women seeking abortions (known as Roe v. Wade), Paltrow’s Goop is donating £18.40 ($25) from every sale of the £55.30 ($75) candle to the American Civil Liberties Union (ACLU) Foundation.

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The organization is a non-profit organization that raises funds to fight for women’s reproductive freedom.

It comes amid a new law in Texas banning women from having abortions after six weeks of pregnancy.

The politician The star featured the candle on her Instagram page with a meaningful caption that read, “The word ‘vagina’ has a lot of power.” And yet, there is a recurring need to say: Hands off. Do not touch our vaginas in any setting where they are not invited. Your reproductive organs; your choice.’

She directed followers to a page explaining how to support the ACLU organization, with its “urgent and critical fight to protect our fundamental rights and freedoms”.

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She also clarified that donations for each candle, made with notes of Damascena rose, roasted cocoa and coriander, will be made until July 1 this year, or until the candles sell out – depending on the first possibility.

Perfumer Douglas Little, who helped create the scent for the candle, said it celebrated female power and strength, according to the company’s website.

gwyneth paltrow goop reproductive freedom

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The company highlighted the value it places on reproductive freedom and bodily integrity.

Paltrow, whose Goop candle ‘This Smells Like My Vagina’, with its woody and velvety notes, ran out a few hours after its launch in 2020 before being replenished, has taken us through vaginal steaming, jade vaginal eggs and sex. Moon dust juice.

Upon launching her first vaginal candle, which has a similar scent to her last, while speaking to guest host John Legend on The Ellen DeGeneres Show, Paltrow called it a “punk rock statement”.

She explained that this was due to “the idea that women have been taught to have a certain body shame”.

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Paltrow joins a host of celebrities fighting for reproductive freedom, like actress and mother-of-two Jessica Chastain, who praised Planned Parenthood for giving her a “choice” during an interview with The temperature this month. The organization was her source for birth control pills.

Jennifer Lawrence has also been an active supporter of women’s menstrual choices.

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At a women’s march last year, the mum-to-be campaigned for women’s abortion rights and held up a sign saying: ‘Women can’t be free if they don’t control their bodies’ , while being joined by another mom, actress Amy Schumer.

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